Saturday, August 1, 2009

KB Toys: definitely not child's play

Later this week, the intellectual property of KB Toys, which filed for Chapter 11 last December, comes up for auction. Up for grabs are the KB Toys brand name, 14 other KB Toys-related trademarks and more than 65 URLs and house brands. According to Streambank, the intellectual property consulting firm, the KB Toys brand "offers a wealth of opportunities." If you found yourself the new owner of KB Toys, what would you do to revitalize and relaunch the brand? Post your comments below and let us know.

Sunday, July 26, 2009

Pulling Gatorade out of a slump

PepsiCo's Gatorade brand has seen its share of the sports drink category fall to 75% from nearly 80% one year ago. This comes after a major brand revamp and an estimated $150 million ad push. What would you do to reverse Gatorade's declining fortunes, if it were your brand? Post your comments below and let us know.