Comments on If That Were My Brand...: Turning Over a Bright Leaf

I am originally from the US and have been visiting...

2011-09-09T06:34:18.823-04:00

I am originally from the US and have been visiting the UK for the past 6 weeks. I smoke Marlboro blend 27 when I am in the states and the bright leaf is the closest I can find to the 27s over here. Taste great but I doubt they will make their way over to the US.

Bought my first pack today as I cannot stomach pay...

2011-01-05T14:03:28.616-05:00

Bought my first pack today as I cannot stomach paying nearly £7 for a 20 pack of marlboro lights, I have to say I was surprised, these taste great and dont have a strong smell.
Nice one Phillip Morris.

2010-08-20T20:38:13.451-04:00
Abercrombie is a brand of its own kind. Its aura clearly explains you the demand and love for its products. This American brand has become the most acclaimed and reputable brand. The clothing line of Abercrombie and Fitch has become highly successful and its demand has been increasing by each passing day. All those people, who are fashion freaks and want to dress up and accessorize in a trendy yet sophisticated way, they prefer to get their hands on the stuff, which is manufactured by Abercrombie & Fitch .

after smoking a regular bright leaf a few months a...

2010-06-30T09:12:08.090-04:00
after smoking a regular bright leaf a few months ago ive been sucking them ever since..then tried a platinum bright leaf the other day and i must say they are just right... i advise all who seek a marlboro light taste at a cheaper price to try a pack... just hope the price dosent jump up some point in the future..

I tried these cigarettes when they first came out ...

2010-06-26T18:44:04.089-04:00
I tried these cigarettes when they first came out and have been smoking them since. I always tending to stick to Marlboro's since I started smoking them in America but found the American ones were slightly stronger so these were just what I needed. I would love them to be available in America as I will be stuck smoking Reds or Tobacco for my whole holiday lol.

This is a gereat packaging idea of a cigarette and...

2010-02-09T09:12:10.573-05:00
This is a gereat packaging idea of a cigarette and the tobacco packaging. This includes diversified new products and new trends with all the creative and innovative ideas as well.

I'm a fairly discerning smoker, and I regularl...

2009-09-28T21:25:26.193-04:00
I'm a fairly discerning smoker, and I regularly try other brands, but usually stick to marlboro reds. I'm particularly interested in novel packaging ideas, like soft packs and the poke packs that BnH silver and Richmond have had over the past year.
I have to say Philip Morris have really made a good move with this one, they're cheaper than Reds, about the same price as Lambert and Butler, and nicer than both of these brands. They also contain more nicotine and less carbon monoxide. So you definitely get more bang for your buck.

A good smoke.

I'm from the UK and I bought some of these in ...

2009-09-27T06:28:48.676-04:00
I'm from the UK and I bought some of these in a bar as part of some Market research last night. Will be buying them from now on, nicest cigarette I've ever smoked!

Interesting that marlboro have chosen to launch a ...

2009-09-21T06:41:23.993-04:00
Interesting that marlboro have chosen to launch a new product design, given that next month the goverment will be voting on further tobacco control measures. In addition to ending point of sale displays and banning cigarettes from vending machines there have been talk of introducing plain packets for all tobacco products. That surely must be a marketing nightmare as all cigarettes become a "no frills" brand.

I agree with David. I don't think Marlboro wou...

2009-09-10T21:54:36.573-04:00
I agree with David. I don't think Marlboro would be successful just launching the Bright Leaf brand in the US without first undertaking some research. The company would not only need to understand if the product itself meets US consumer needs, but also how the brand might be perceived once consumers understand that it was launched in the UK first. At the very least a US launch would require some tweaking to both packaging and product, and possibly positioning.

Marlboro's decisions in launching Bright Leaf ...

2009-09-08T13:11:20.663-04:00
Marlboro's decisions in launching Bright Leaf appear to be the right ones, given the constraints of the UK market. Without the capacity to use traditional media advertising, packaging innovations are a quality way to create differentiation from competitors.

I do not believe that existing variation of Bright Leaf would be a successful brand in the United States. I also do not believe that Marlboro has any intentions of taking Bright Leaf beyond the UK market. The product was designed to appeal to the palettes of British adult smokers. It is unclear whether any other markets have smokers with similar desires to those of UK smokers. Global brands will often make local product alterations in order to capture market share in a particular market.

For example, McDonald's serves Kimchi Burgers in South Korea and wine with their meals in France. These product alterations did not detract from the core mission of McDonald's. However, I do not expect to see Kimchi Burgers and wine at United States McDonald's locations anytime soon.